Night run: M6 to Glasgow
- Idea›
- Plan›
- ●Approve route & spend›
- Make›
- ●Approve finals›
- ●Approve posts›
- Scheduled›
- Posted
Finals and platform versions
Finished video (3 shots joined)
1080×1920 · 15.0s
ReadyQA checklist (mock)
- passFile type (measured): video/mp4
- passAspect ratio (measured): Measured 9:16 (1080x1920); brief wants 9:16.
- passResolution (measured): Short side 1080px (1080px recommended for posting).
- passDuration (measured): Measured 15.0s; expected 15s.
- passFrame rate (measured): 30 fps (platforms accept 23-60).
- passBrand colours and style: Navy and orange palette matches the brand memory.
- passExact text: Checked: One fleet. Every mile covered.
- passNo invented claims or logos: No third-party logos or made-up figures seen.
- passMotion and continuity: Smooth push-in; no warping seen in the sampled frames.
Vertical 9:16 (Reels, TikTok, Shorts, Stories)
1080×1920 · 15.0s
SEARCH Step 1: Explore 4 cheap concept framesZ-Image Turbo — Generate
Explore 4 cheap concept frames
1080×1920 · picked
Concept OKQA checklist (mock)
- passFile type (measured): image/png
- passResolution (measured): Short side 1080px (1080px recommended for posting).
Explore 4 cheap concept frames
1080×1920 · picked
Concept OKQA checklist (mock)
- passFile type (measured): image/png
- passResolution (measured): Short side 1080px (1080px recommended for posting).
Explore 4 cheap concept frames
1080×1920
Concept OKQA checklist (mock)
- passFile type (measured): image/png
- passResolution (measured): Short side 1080px (1080px recommended for posting).
Explore 4 cheap concept frames
1080×1920
Concept OKQA checklist (mock)
- passFile type (measured): image/png
- passResolution (measured): Short side 1080px (1080px recommended for posting).
CONTROL Step 2: Make 3 keyframes from the chosen conceptMarketing Studio Image — 2.5 Flare
Make 3 keyframes from the chosen concept
1080×1920
ReadyQA checklist (mock)
- passFile type (measured): image/png
- passResolution (measured): Short side 1080px (1080px recommended for posting).
- passBrand colours and style: Navy and orange palette matches the brand memory.
- n/aExact text: No required text.
- passNo invented claims or logos: No third-party logos or made-up figures seen.
- passVisual artefacts: No warped text, hands or wheels seen.
Make 3 keyframes from the chosen concept
1080×1920
ReadyQA checklist (mock)
- passFile type (measured): image/png
- passResolution (measured): Short side 1080px (1080px recommended for posting).
- passBrand colours and style: Navy and orange palette matches the brand memory.
- n/aExact text: No required text.
- passNo invented claims or logos: No third-party logos or made-up figures seen.
- passVisual artefacts: No warped text, hands or wheels seen.
Make 3 keyframes from the chosen concept
1080×1920
ReadyQA checklist (mock)
- passFile type (measured): image/png
- passResolution (measured): Short side 1080px (1080px recommended for posting).
- passBrand colours and style: Navy and orange palette matches the brand memory.
- n/aExact text: No required text.
- passNo invented claims or logos: No third-party logos or made-up figures seen.
- passVisual artefacts: No warped text, hands or wheels seen.
SHIP Step 3: Animate each keyframe into a 5s shotKling 3.0 — Pro · Image to video
Animate each keyframe into a 5s shot · shot 1 · attempt 1
1080×1920 · 5.0s
ReadyQA checklist (mock)
- passFile type (measured): video/mp4
- passAspect ratio (measured): Measured 9:16 (1080x1920); brief wants 9:16.
- passResolution (measured): Short side 1080px (1080px recommended for posting).
- passDuration (measured): Measured 5.0s; expected 5s.
- passFrame rate (measured): 30 fps (platforms accept 23-60).
- passBrand colours and style: Navy and orange palette matches the brand memory.
- passExact text: Checked: One fleet. Every mile covered.
- passNo invented claims or logos: No third-party logos or made-up figures seen.
- passMotion and continuity: Smooth push-in; no warping seen in the sampled frames.
Animate each keyframe into a 5s shot · shot 2 · attempt 1 · failed QA
1080×1920 · 5.0s
RegenerateQA checklist (mock)
- passFile type (measured): video/mp4
- passAspect ratio (measured): Measured 9:16 (1080x1920); brief wants 9:16.
- passResolution (measured): Short side 1080px (1080px recommended for posting).
- passDuration (measured): Measured 5.0s; expected 5s.
- passFrame rate (measured): 30 fps (platforms accept 23-60).
- passBrand colours and style: Navy and orange palette matches the brand memory.
- passExact text: Checked: One fleet. Every mile covered.
- passNo invented claims or logos: No third-party logos or made-up figures seen.
- failVehicle geometry and continuity: Rear trailer wheels change shape mid-shot and the reflection on the wet road jumps between frames.
Fix: Regenerate shot 2 from the same keyframe with steadier camera motion and the instruction to keep wheel geometry fixed.
Animate each keyframe into a 5s shot · shot 3 · attempt 1 · replaced by revision
1080×1920 · 5.0s
ReadyQA checklist (mock)
- passFile type (measured): video/mp4
- passAspect ratio (measured): Measured 9:16 (1080x1920); brief wants 9:16.
- passResolution (measured): Short side 1080px (1080px recommended for posting).
- passDuration (measured): Measured 5.0s; expected 5s.
- passFrame rate (measured): 30 fps (platforms accept 23-60).
- passBrand colours and style: Navy and orange palette matches the brand memory.
- passExact text: Checked: One fleet. Every mile covered.
- passNo invented claims or logos: No third-party logos or made-up figures seen.
- passMotion and continuity: Smooth push-in; no warping seen in the sampled frames.
Animate each keyframe into a 5s shot · shot 2 · attempt 2
1080×1920 · 5.0s
ReadyQA checklist (mock)
- passFile type (measured): video/mp4
- passAspect ratio (measured): Measured 9:16 (1080x1920); brief wants 9:16.
- passResolution (measured): Short side 1080px (1080px recommended for posting).
- passDuration (measured): Measured 5.0s; expected 5s.
- passFrame rate (measured): 30 fps (platforms accept 23-60).
- passBrand colours and style: Navy and orange palette matches the brand memory.
- passExact text: Checked: One fleet. Every mile covered.
- passNo invented claims or logos: No third-party logos or made-up figures seen.
- passMotion and continuity: Smooth push-in; no warping seen in the sampled frames.
Animate each keyframe into a 5s shot · shot 3 · attempt 2
1080×1920 · 5.0s
ReadyQA checklist (mock)
- passFile type (measured): video/mp4
- passAspect ratio (measured): Measured 9:16 (1080x1920); brief wants 9:16.
- passResolution (measured): Short side 1080px (1080px recommended for posting).
- passDuration (measured): Measured 5.0s; expected 5s.
- passFrame rate (measured): 30 fps (platforms accept 23-60).
- passBrand colours and style: Navy and orange palette matches the brand memory.
- passExact text: Checked: One fleet. Every mile covered.
- passNo invented claims or logos: No third-party logos or made-up figures seen.
- passMotion and continuity: Smooth push-in; no warping seen in the sampled frames.